Introduction.
You searched a bunch of keywords and thought to sprinkle them over your content as an on-page SEO practice. This would be enough to optimize your web page, you believed. However, for a while you wondered, why is it then considered an on-page SEO technique? Why not simply a keyword embedding process?
Well, on-page SEO isn’t only about inserting keywords inside your content. But it’s a type of SEO that deals with individual web pages of your website. Hence, we’ve created a list of tactics to clarify your doubts regarding several on-page SEO services. But before that give a read to the importance of on-page SEO for a better understanding.
We ensure you that after reading this article, you’ll be able to optimize your web pages efficiently. All that you’ll need is the ability to edit a few elements of your website, research a bit and write SEO-optimized content.
If you’ve missed our initial blog on SEO basics then begin with understanding the role of SEO services in Digital Marketing.
Importance of On-Page SEO.
The on-page SEO services are quite important in ranking your website in the SERPs. This is because these practices deal with both the search engines and the users. Hence, the goal of on-page SEO is to help search engines analyze your website. And mark it relevant to the particular search queries.
However, the search engines often change their algorithms, it is easier to maintain the position once you’ve got to the top. And, it is a fact that half of the total website traffic is received through search engines. Therefore, your enhanced visibility and top rank can increase your ROI. This points to the other benefit of on-page SEO, adding to its importance.
Certainly, the respective technique is important for the overall optimization of your web pages as per the rules of search engines. Moreover, it enhances the user experience that ends up in increased page time and more chances of conversion.
So, let’s have a look at the incredible on-page SEO tactics:
On-Page SEO Checking Tools.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
No matter, how brilliantly you implement the on-page SEO techniques, it is crucial to check their status for better ranking.
Hence, here is the list of on-page SEO checking tools to boost your testing process and get your pages optimized within minutes:
Yoast SEO: It is a WordPress plugin that performs a check on the on-page SEO of your website. To date, it has an estimate of five million active installations.
SmartCrawl SEO: SmartCrawl SEO is another SEO analysis WordPress plugin that checks for the various factors of on-page SEO. Also, it gives easy recommendations to align with rules.
All in One SEO Pack: It is a comprehensive WordPress plugin for SEO that helps in improving the ranking of your website. Moreover, it offers new on-page SEO opportunities in a time of fewer than 10 minutes.
Relevant Unique Keywords – Effective On-Page SEO.
It is one of the best on-page SEO services to use relevant, appropriate, and unique keywords on every webpage. These keywords must be chosen wisely to reach the targeted audience. Simultaneously, you can follow a few recommendations like using long-tail keywords with high search volume and low competition.
Moreover, it is better to filter out any stop words from your focus keyword. SEO calls the commonly used word as stop words.
Here is an example of a focus keyword and its on-page SEO recommendation by the SmartCrawl SEO plugin:
We tried removing the stop words ‘our brand’ while setting the focus keyword to ‘Eonian Chalk – Biruki’ to solve the issue. Here, ‘Eonian Chalk’ is the product name and ‘Biruki’ is the name of a brand. Consequently, there aren’t any common words used. Here is the result:
SEO-Friendly Headings for On-Page SEO.
Have you ever heard about SEO-friendly headings?
The on-page SEO tactics put stress on creating well-structured and attractive headings. Note that the main heading of your web page must be wrapped inside the h1 tag. It should contain your focus keyword and its length must be between 50-65 characters including spaces. Also, adding the power words can help in making it attractive.
Hence, similar to the nature of on-page SEO, your headings must be SEO-friendly as well as user-friendly. You can use hyphens and pipe symbols to create drama and attract the readers. However, don’t forget to keep it relevant to the content.
The rules for the subheadings remain the same except for using the h2 tag and placing secondary keywords inside it. Learn to create catchy and SEO-friendly headings in no time!
Have a look at this heading and let’s match it with the on-page SEO rules:
The above heading is too short as it contains only 29 characters whereas the standard range lies between 50 to 65 characters Moreover, you can see that we haven’t used our focus keyword ‘Eonian Chalk – Biruki’ inside it. Let’s try to troubleshoot the issue by increasing its length and adding the focus keyword.
You can see that there aren’t any further SEO recommendations. The heading has been optimized according to the on-page SEO rules.
Search Intent – Don’t Be a Scam.
The On-page SEO technique recommends keeping your content relevant to the search intent. There are four types of search intents:
Informational Intent
Navigational Intent
Transactional Intent
Commercial Investigation
Authentic Content Is Crucial for On-Page SEO.
It is a fact that the search engines display the best possible and relevant results in response to a search query. Likewise, the users depend on the search engines and trust them to get the most authentic content.
To add value to the above cycle, the on-page SEO technique stresses creating authentic and updated content. Also, it would be great to compile it better than your competitors. You can achieve this by covering different aspects of your main title while staying relevant to it. Don’t go off the topic but also don’t let your readers go away to find an answer.
As the search engine prioritizes the content according to its quality and authenticity, your chances of ranking higher will increase. Moreover, when the visitors will get value, they’ll come back to your website now and then.
Also, try the Skyscraper Technique for on-page SEO to hit the top position in the SERPs.
Responsive Website – Best User Experience.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
It is a fact that the search engines display the best possible and relevant results in response to a search query. Likewise, the users depend on the search engines and trust them to get the most authentic content.
To add value to the above cycle, the on-page SEO technique stresses creating authentic and updated content. Also, it would be great to compile it better than your competitors. You can achieve this by covering different aspects of your main title while staying relevant to it. Don’t go off the topic but also don’t let your readers go away to find an answer.
As the search engine prioritizes the content according to its quality and authenticity, your chances of ranking higher will increase. Moreover, when the visitors will get value, they’ll come back to your website now and then.
Also, try the Skyscraper Technique for on-page SEO to hit the top position in the SERPs.
On-Page SEO Services Affect the Bounce Rate.
Bounce rate refers to the total percentage of users who visit your web page and leave it without visiting your other pages. This indicates a higher bounce rate that isn’t beneficial for your business. Eventually, it isn’t encouraged by the on-page SEO experts.
Therefore, having an optimized bounce rate is an exceptional on-page SEO service. However, it can’t be achieved individually as it depends on various other factors such as a well-organized landing page, strong CTR, content readability, etc.
To discuss one of them, you can improve the content readability by using short and simple sentences. The overall content should be easy to read on the go without getting stuck in between.
Check it by reading it aloud.
Link-Building – Your Web Circle.
The on-page SEO tactics also talk about internal and external link-building inside your content.
Internal links help the users in navigating the interesting pages of your website. Consequently, the readers jump from one page to another without concerning about their way out. On the other hand, the links assist the search engines in recognizing the important pages of your website. Go through the ultimate guide to the internal linking process – benefits and strategy to learn more.
However, adding value-containing external links direct the users to exceptional sources of information that might interest them. Meanwhile, the search engine ranks your web page as it considers it a hub of quality information and links.
Missing the above on-page SEO tactic can cause you a great loss. So, abide by it.
Image Optimization – Alt Texts & More.
Attractive and original visuals are a great part of on-page SEO services. Moreover, image optimization is crucial to better describe them in front of disabled users and search engines. Here, the alt text plays a key role. It must contain a thorough description of the image.
Follow these tips to optimize your alt text:
Keep the text concise
Stick to accuracy and be specific
Use the focus keyword
Don’t start with ‘a picture’ or ‘a design’
Let’s have a look at this picture:
Image Optimization – Alt Texts & More.
Setting the alt text to ‘a picture of excel charts’ or ‘a graphic showing an advanced excel chart’ won’t be a good idea. The best alt text would be ‘10 Advanced Excel Charts’ because it is descriptive, concise, and contains the keyword ‘advanced excel charts’.
Also, the on-page SEO technique insists on optimizing the file names of the respective images. Use descriptive words and instead of spaces, place hyphens between them. Along with that, avoid using images with a file size greater than 400KB.
On-Page SEO Suggests URLs With Focus Keywords.
As per the on-page SEO suggestions, it is important to include the focus keyword in the URL of your web page. Because when a user searches for a query, the search engine matches the entered keywords with the URLs of the indexed web pages. Eventually, adding the keyword in your URL can help the search engine recognize your web page.
Moreover, as the search engines index the URLs, the chances of getting the URL indexed increase if it contains the keyword.
For example, we have a product page. Our focus keyword for the respective page is ‘Eonian Chalk – Biruki’ as we set it earlier. Let’s create the page URL: https://www.biruki.com/product/
After running an on-page SEO test on this URL, it’s found that the URL isn’t optimized as it doesn’t contain the keyword. And the suggested URL is https://www.biruki.com/product/eonian-chalk/
As you can see the above URL contains the keyword. Also, it’s short as well as descriptive. Hence, if a customer will search for the respective product, the given URL is likely to get indexed and ranked in the SERPs. Get free SEO consultation here!
On-Point Meta Description | On-Page SEO.
Did you see that small descriptive text under the headline in the SERPS?
The bordered text under the title is called the meta description. No doubt, on-page SEO services recommend creating a meta description of 135-300 characters including your focus keyword. It should uniquely define each web page of your website. The reason behind this is that it is likely to be matched with the search query.
As per the above example, the focus keyword is ‘Plan Z’. You can notice its presence in the URL, title, and meta description of the web page. Hence, when I searched for ‘Plan Z’, the search engine displayed this page at the first position in the SERPs.
As far as the users are concerned, the meta description gives the first impression of your content. So, if it isn’t well-defined, you might lose your leads.
Page Load Time – 2 Secs or Less.
The page load time matters in the on-page SEO optimization. As on-page SEO favors the best user experience and optimized bounce rate, a higher page load time would go against it. Moreover, it has been observed that 53% of users leave the website if it doesn’t load in 3 seconds on a mobile device. Therefore, it is recommended to maintain a load time of 1-2 seconds.
Consequently, an increased load time is neither encouraged by the search engines nor by users. So, boosting is the only option to rank higher in the search results.
You can increase it by following the tips given below:
Host your website on a high-performance server
Use Content Delivery Network (CDN) for fetching information quickly
Clean up your database
Remove extra empty lines from your HTML files
Reduce the number of HTTP requests
Use these page load time testing tools for better on-page SEO.
FAQs Page – Enabling Voice Search.
A FAQs page with effective information can help in fulfilling the purpose of on-page SEO services. However, the questions and answers need to be straightforward while having keywords inside them.
It is believed that within the past year, 58% of customers have used voice search to find local businesses. And certainly, the keyword-based FAQs can help search engines to answer the voice search queries efficiently. Consequently, your website will be considered useful by the search engines and get ranked in the SERPs.
Creating a list of FAQs related to your services can help in providing a better user experience. Moreover, as the search engines will see your website being helpful to the users, it will give you a chance to come to the top.
Conclusion.
You surely have known all the secrets of on-page SEO that helps your website ranking process. Indeed, most of the part revolves around finding relevant keywords and placing them at the recommended positions on your page. It is also important to take the authority of your content, images, and provide the best user experience. Keeping the search intent in mind and building pages that satisfy the search engines and users is a goal to accomplish. Still, it isn’t impossible if you get your mind clarified with the best on-page SEO tactics and use the right checking tools.
