What Are the Different Types of Facebook Ads? Learning Guide

What Are the Different Types of Facebook Ads? Learning Guide


Facebook has made it easier than ever for brands to reach their audience. One of the best ways is through Facebook Ads. It has become easy to promote your business through digital marketing. With over 1 billion active users, Facebook offers a plethora of opportunities to target potential customers with your products or services. You can create any type of ad you want and tailor it to specific demographics by using keywords in your posts, images, videos, and more. Facebook ads are the best practice to get you started on your journey into advertising on Facebook. We have created an informative learning guide that will teach you everything about creating ads from scratch!

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What are Facebook Ads?

Facebook ads help its users to  reach the targeted audience. A Facebook ad is a type of advertising on the social networking site, Facebook. The ads can be seen anywhere on the main page or any other pages apart from the right-hand side rails and down of the page. They appear as a picture or a video view with a linked headline underneath it.

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1. Facebook pixel ads.

All facebook pixels ads are required to have an image, and that’s because images are more powerful and impactful. Photos are an easy way to capture attention on Facebook. We recommend using high-quality pixel images with faces or objects that look natural in the ad space you’re using.

Types of images for Photo ads.

We can use various types of images for photo ads and can upload a Facebook Ad, you can do the same to your ad image. It’s important that you keep it under 100 KB and the size should be 1 MB or smaller. All images must be .jpg,jpeg, or .png file formats. But we should try to use sRGB colour space to get the optimal results. The photo ads can also be a great marketing strategy for your business to boost sales if they are implemented correctly.

Guidelines for Facebook Pixel Ads.

The best practice when uploading a facebook pixel ad is to give your picture a descriptive name so you know what it is later on when uploading other ad components such as titles and body text. You can add keywords based on the product name, campaign name etc., only the first 30 will appear in search results.


2. Facebook video ads.

Video continues to reign supreme on Facebook. It is the most popular type of content on the platform. According to research, the Facebook ads preferences for videos are more watchable amongst users than ever before. The average watch time was 1 minute and 8 seconds in 2015, still over two minutes short of an average television show’s length. That statistic speaks not only to how engaged viewers are with video but also to the power of video ads. Video ads reach your target audience directly from their newsfeeds, which means they’re getting a direct call-to-action that requires little effort from their end. Need a video ad for your brand? Don’t worry Plan Z is here for you, it offers a service of video production for its users.

Type of videos for Video ads.

The recommended file type for Video ads is MP4 H.264 with audio in AAC format at 44khz mono.

Video ads guidelines for Facebook ads.

Because of facebook ads preference, facebook has started to use video as an ad format, it’s important to know how to take advantage of this opportunity. Because people are spending more time watching videos on the platform, your audience will likely be interested in other “watchable” content. Show them a preview version of a great product or a teaser of a new service that you offer. Showing viewers what they would get if they clicked through is one of the best ways to earn their interest and click-throughs. With this business-boosting method, you’ll have customers before you can say “video ads.”


3. Facebook slideshow ads.

Slideshow ads bring the best of images and videos together in a lightweight and cost-effective package.  Everyone loves visual content, so it’s a great way to tell your story. Best of all, the slideshow format allows you to highlight multiple elements in any one ad. So you can give viewers more details about what they’re seeing and what makes your business special. To get the best animated graphics and videos you can reach out to plan Z.

Type of Image and Video for  slideshow ads. 

Facebook ads best practice for slideshow is you can add your choice of text overlays and call-to-action buttons to emphasise the most important points of your ad.

  1. File type: MOV or MP4.
  2. Duration: Up to 15 seconds.

The recommended file type for this is MP4 H.264

Guidelines for Slideshow Facebook ads.

A slideshow ad can include up to 10 images or videos, each of which is viewed for three seconds or more. You can also add your choice of text overlays and call-to-action buttons to emphasise the most important points in your ad. On’s performance in marketing, explaining why they should choose you over others.


4. Facebook Stories ads.

As Facebook ads continue to evolve, it’s more important than ever to stay up-to-date on the latest best practises. So by following the trend of stories, they introduced facebook stories ads to remain the first facebook ads preference for its users. This guide will teach you how to use different types of Stories ads for your business. You’ll learn how to create an ad that engages with your target audience and drives results.

Facebook Stories ads that capture your audience’s attention and generate leads? Look no further! Our team of experts at Plan Z   has put together the best Facebook and Instagram Stories ad tips and tricks, so you can create powerful, persuasive ads that connect with your target market. From creating an engaging story to using eye-catching visuals, we’ll show you how to produce ads that get results.

Type of Image and Video for  stories ads. 

Aspect ratios: 9:16 and 4:5 to 1.91:1

Maximum duration: 5 secs

Maximum file size: 30 MB

Supported image types: .jpg, .png

Aspect ratios: 9:16 and 4:5 to 1.91:1

Maximum duration: 60 secs

Maximum file size: 4 GB

Minimum video width: 500 px

Supported video types: .mp4, .mov

Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan

Guidelines for Stories Facebook ads.

Stories are one of the most popular features on Facebook, and they’re a great way to reach your target audience by posting ads. The facebook ads best practice to create successful Stories ads is to follow some simple best practises.

  1. Keep your stories short and impactful.
  2. Plan your stories ahead of time.
  3. Use creative visuals.
  4. Make sure your stories are timely.


Facebook lead ads.

Facebook lead ads are an excellent way to get your content in front of qualified prospects. Unlike other forms of advertising, they’re targeted by age and location which means you know most users will see the ad!

The great thing about Facebook’s Lead Ads is that it only takes one click to reach out with information on services like sales funnels or coaching programs. In addition to this particular message being tailored towards those interested specifically because we know what kind of things might appeal based on their profile information, something no website could ever hope to do. Don’t get confused, our consultants will guide you with the best possible advice for leads.

Guidelines for Lead Facebook ads.

Lead facebook ads is the best practice to generate leads and build your business’s credibility, but it can be difficult if you don’t know the best practises for creating them. The first step in any lead ad campaign should include targeting the right audience so they see your message. This means using text that speaks directly at their level of understanding as well as creating creative content tailored towards what will catch someone’s attention!

Our next tip is important: Test different messages until one sticks out most among all others; consumers have notoriously short Attention Spans these days so by varying up how we present ourselves.

  1. How Do I Create a Facebook Ad Campaign
  2. Campaigns and Costs
  3. Targeting Audiences
  4. What is the Difference Between PPC and CPM Advertising
  5. Why Use Facebook Ads to Market Your Business
  6. Other Ways to Promote Your Business with Facebook Ads
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