An ecommerce client in UAE that sells high-end leather sneakers came to Plan Z Digital to help with its search engine optimization and social media advertising wanting to increase visibility because most customers were unable to find the client's products. Plan Z consulted on conversion optimziations and brand's digital presence. A few weeks into the SEO & SMA strategy, it also asked Plan Z to help with its pay-per-click campaign.
Plan Z integrated cross-channel online marketing using SEO, SEA and pay-per-click. In the pay-per-click marketing, Plan Z saw great results across the whole brand presence. The week-over-week improvements included:
Executing The Strategy
As part of the SEO strategy implemented, Plan Z optimized the ecommerce business’ images, provided content ideas and built links for the company. Plan Z reached out to several top juicing bloggers to secure important links to help it rank higher in keyword searches. Plan Z also incorporated faster checkouts on the website to increase organic rankings as well. The efforts paid off, with Plan Z helping the sneakers business compete organically with their competitors.
Plan Z performed a PPC audit initially once the ecommerce business started using the service. Thrive immediately created negative keywords lists, paused overlapping/duplicate keywords, created new ad copy and corrected conversion tracking. Thrive then began improving click-through rates of ads and keyword-quality score. Plan Z also optimized the “Shopping” campaigns for the shoes company, reducing wasted spend by creating priority shopping campaigns using negative keywords to control the traffic. Plan Z created new ad copy in all ad groups utilizing the keyword in the headline, description line and including call-to-actions.
Some Numbers from Ad Manager
Plan Z has ensured maximum return on client's budget in just testing phase and came up with numbers that would guide future ad spent and strategic decisions. This testing phase helps to forecast future marketing budgets and sales revenues.
Here are the breakdown per action for easier analysis: