Solcraft

Brand Awarness Campaigns for National Solar Company

Solcraft is the preferred partner and distributor of world’s renowned solar products including both panels and inverters, providing finest solution for our customers. The core strength of the company lies in its leadership and their unique strategy which makes the company standout, we can create a tailored renewable energy system based on solar and energy efficient technologies and offer complete service from design to commissioning.

Plan Z has been creative and developement partner with Solcraft from it's inititiation and responsible for all the digital presence as well as it's identity. We started the ad campaign for brand awareness and knew we were competiting with industry giants like Sky Electric and Reon Energy with exceedingly high budget, our goals were to get similiar brand engagement and awareness with less than 10% of our competitors budgets.

 

Executing the Strategy

 

Plan Z created multiple ad creatives, including postesr, videos, testimonials and project execution videos. Our aim was to bring 3000 likes from quality audiences in Karachi, Lahore, Islamabad and Rawalpindi.

 

By The Numbers

The Video ads brought the highest impressions and reach and were the cheapest to run and most effective, this helped us take future decisions about ad audience and creatives to maximum utility of ad spent and optimize client budgets.

These are the link clicks and cost per link clicks for reference.

Search Engine Optimization

 

Plan Z has also been optimizing Solcraft for search engines to grow their organic reach therefore increasing genuine traffics on their website and generating leads. Following are some key stats that show the increase in referring pages month wise.

The Following charts show URL Rating distribution and Top referring TLDs.